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USA TODAY Highlights Archie Comics' New Partnership With Toys For Tots


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12/10/2013 11:41 AM RssIcon

USA TODAY reports on Archie Comics' new partnership with Toys for Tots for Archie's Give a Book Program, a new ongoing initiative for comic fans and others to donate comics to disadvantaged youth. Archie recently donated one million dollars worth of books for Toys for Tots, with additional plans to donate books annually. Maj. Bill Grein (Ret.), Vice President of the Marine Toys for Tots Foundation, stated that "Thanks to Archie Comics, we are able to reach thousands of additional children who might otherwise be overlooked this Christmas season."

This is just another momentous step in line with Archie's continuous efforts to make a difference and make the world a better place, as evidenced in several anti-bullying campains. "That's what Riverdale is," Archie Comics Publisher and Co-CEO Goldwater says. "Riverdale is an accepting place for everyone, and that's why Kevin Keller and everyone is welcome in Riverdale. For us to spread the message is super important to us."

Find a special Toys for Tots story, "Holiday Heroes," in Archie Double Digest #246, on newsstands today, and visit the Toys for Tots website for donation info.

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