Site Content Visitors can explore this fun and exciting new site which includes character segments featuring Archie and the Gang, Sabrina the Teenage Witch (including activities tied in with the popular ABC TV show), Josie and the Pussycats and more.
Character Segments: ArchieComics Online features seven character segments with diverse content that appeals to the various interests of kids and adults:
Interactive Segments ArchieComics Online offers interactive segments incorporating characters and wholesome family-oriented content including: Stuff Shop: A bevy of Archie Comics booty! Check out original art signed by the artists, limited edition comics, collector items, T-shirts, key chains and tons of cool “stuff”! Comin’ Comics: Check out what’s coming soon to the comic stand near you! Back Issues: Your dog ate your favorite comic book? Missed an issue? Here’s the place to pick up that one you don’t have, or always wanted. Tell a Friend: Send our E-mail postcards with cool comics to your friends! Talk Back: Got an idea, want to tell us… let us know how you feel! We’ll not only listen, we may just put you on the site! Note to Parents: Wondering what your kids are doing on the Internet? We can tell you what they’re checking out on ArchieComics Online! We’re so sure you’ll find it interesting you’ll want to check it out yourself!
Editorial Focus ArchieComics Online is a dynamic site with exciting features and content to ensure visitors will return daily to see what’s new! Daily comics, monthly activity articles, seasonal offers and contests and weekly games… all interspersed with new material for all character and interactive segments. Technology ArchieComics Online will use leading edge technology to optimally deliver the site content to those with any popular browser including Microsoft Internet Explorer 3+, Netscape 2.0+ and AOL3+. Both server-side and client-side programming techniques are utilized to create the best possible experience that the user can enjoy, given their particular browser and computer platform. Depending upon browser appropriateness, current client-side technologies used are: MacroMedia’s Shockwave, MacroMedia’s Flash, Microsoft ActiveX, Java, JavaScript, VBScript and proprietary applets. Marketing of the Site Archie Comics is aggressively pursuing cross-promotional opportunities across all media to promote awareness of the site. Promotion to the trade and licensees officially began with the announcement of the site at the June 1997 Licensing Show in New York City. Consumer promotion of the site continues in all of the various Archie Comic Publication’s monthly issues. Both the site and the monthly comics feed content to each other in order to create the best overall promotional synergy.
Site Traffic Registered Users: Confidential information is collected about users on the ArchieComics Online Site: Statistics:
Demographics Currently, Archie Comics Publications spans 5 generations, the primary audience consists of 6 to 12 year olds, 55% of which are female. 98% of adults and teens surveyed recognize Archie and 92% of parents rate Archie Comics “good” to “excellent”. With over 7 million children under the age of 18 currently on the Internet, Archie characters appeal to kids and parents alike. From “lapsurfing” kids with their parents to early teens cruising to see what’s hot today, Archie will provide wholesome family-oriented content with a cool twist. Audience Profile The ArchieComics Online site attracts children between the ages of 6 and 12 years old (55% female, 45% male) who read the “Archie” genre of humor comic books and also the predominantly male readers (of all ages) of the licensed “Sonic” comic books. Additionally, subsections within the site will attract teens, nostalgic adults and collectors of memorabilia. Thought the site is primarily targeted to kids, collectors have the opportunity to view and purchase a full gamut of collectibles. Tracking of visitors is extensive and includes detailed information including unique visitors, geographic location, age, visiting locations, time per segment or page, responses, view time, peak times, number of hits, browser use and tracking where users have come from and where they go to on the internet. Security is of utmost concern. All personal information such as name, address, e-mail or phone numbers will remain strictly confidential and will not be offered under any circumstances.
Opportunities for Advertisers In addition to online banner advertising, ArchieComics Online welcomes discussions about co-marketing initiatives as well as promotional tie-ins. Licensing opportunities exist in the “Stuff Shop” online electronic commerce segment and will be reviewed on a per proposal basis. Advertising Rates & Sponsorships Advertising rates are based upon the unique site layout and content of the online property and projected viewership. Rates:
Agency Commissions must be discussed directly with ArchieComics Online. Discounts are available and based upon volume. Materials will be accepted up to 5 days prior to scheduled placement. See site specifications for further information.
Advertising Production Specifications Image sizes:
File size: 10k
Delivery: Five business days prior to contractual term. Contact Information For further information on ArchieComics Online or advertising on the site, please e-mail us at marketing@archiecomics.com or call our office at 203-358-0848. We look forward to talking with you about ArchieComics Online! |
