The World of Archie

At a time when the country is returning to core values, Archie has stood for generations as an entertainment brand – introducing kids to friendship, respect, loyalty, and trust. Archie Entertainment is committed to the fundamental values of the Archie brand – and focused on expanding the property to the widest possible range of entertainment venues, including television, films, video, all appropriate categories of consumer product categories, live stage shows and music.

More than 6 decades of success underscores that Archie is much more than an entertainment brand – indeed, the property has vaulted to the status of an American Institution. Of appeal to both boys and girls, Archie provides kids with role models that care for one another and make mistakes along the way just as they do.

As a result, Archie provides the ideal environment for kids-based advertisers and promotional partners who are concerned with aligning their own corporate messages with brands that offer strong values, integrity and ethics.

At the center of the world of Archie is the comic group. Read by over 6,000,000 each month, (based on monthly sales of in excess of 800,000) Archie , Betty & Veronica and Jughead offer limitless opportunities for cross-promotions. The World of Archie also manages a number of popular characters in addition to Archie , Betty, Veronica, Jughead and Reggie. Characters such as their Riverdale friends, Sabrina the Teenage Witch, Josie and the Pussycats and Katy Keene, as well as super hero properties Mighty Crusaders including The Web.

Today’s programmers – in the US and internationally – are looking for properties with wholesome content and Archies entertainment qualifies as family friendly. In addition to entertaining their legions of fans, Archie and his friends have also been acclaimed for tackling important social issues, including alerting teenagers to the dangers of drugs, alcohol and smoking.