Archie is the average American teenage boy, with an average mom and dad living in the average town of Riverdale. The difference is, Archie has two girlfriends! What's more, they're always fighting over him. He is forever caught in a love triangle between the sweet girl next door, Betty, and the uber rich girl in the mansion, Veronica. He's always juggling the two girls, which keeps him in endless trouble! He's clean cut, well-mannered, and well-meaning, but is extremely impulsive and easily distracted. He brings home average grades, and plays on the school sports teams. He has had assorted part-time jobs to earn date money.